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Graphic Designer – Paid Media & Website Specialist

Mercer Advisors

About the job

Why Work at Mercer Advisors?

For nearly 40 years, Mercer Advisors has worked with families to help them amplify and simplify their financial lives. How? By integrating expertise in financial planning, investment management, tax, estate, insurance, and more, all managed by a single team. Today we proudly serve over 31,200 families in more than 90 cities across the U.S. We are an independent, national fiduciary committed to always working in our clients’ best interests.

Mercer Advisors offers a distinct work environment that we believe stands out in the financial industry. Our overall employee base and client-facing team are composed of 50% women, reflecting our commitment to diversity. We attract top talent from across the country, with no formal headquarters and flexible working arrangements, allowing us to assemble the best team possible.

Join us and be a part of a team dedicated to making a meaningful impact on the financial lives of families across the country.

Job Summary :

The Graphic Designer – Paid Media & Website Specialist will create compelling visual content for all digital marketing efforts including social and display ads, paid marketing landing pages, and other digital marketing materials. This is an important new role within our growing performance marketing team, which is instrumental in driving meaningful results through performance marketing. This role combines the creative and technical skills of a graphic designer with the strategic and analytical mindset of a performance marketer. The successful candidate will collaborate closely with cross-functional teams to ensure all content aligns with brand guidelines and drives meaningful results.

Essential Job Functions for this role include:

  • Develop engaging and effective visual content for social and display ads, landing pages, and other paid marketing materials including direct mail.
  • Create assets using a mix of imagery, infographics, brand and text overlays, custom iconography, and multimedia where applicable.
  • Develop assets with deep understanding of digital marketing best practices, consumer psychology, and brand voice.
  • Collaborate with copywriters and cross-functional teams to ensure content aligns with brand guidelines, tone of voice, and project objectives.
  • Manage multiple, concurrent projects in a fast-paced, deadline-driven environment.
  • Update and/or modify existing marketing and sales materials ensuring adherence to all applicable brand guidelines.
  • Incorporate the company’s brand guidelines, aesthetics, and tone into designs.
  • Utilize AI and other tools to enhance workflow efficiency.
  • Stay updated on paid media platform best practices and develop/publish content for LinkedIn, Facebook, Twitter, Google, and Instagram ads.

Required Knowledge, Skills, and Abilities:

  • Bachelor’s degree in Graphic Design, Marketing, or a related field.
  • 3-5 years of experience in graphic design and performance marketing.
  • Proficiency with Microsoft Office and Adobe Creative Suite including PowerPoint, Word, InDesign, and Photoshop.
  • Familiarity with LinkedIn, Meta, Google, and other ad platforms.
  • Strong understanding of performance marketing best practices and A/B testing.
  • Ability to create clear content from complex ideas.
  • Strong written, communication, presentation, project management, and organizational skills.
  • Ability to work from a creative brief and generate new ideas.
  • Capable of thriving in a fast-paced environment.
  • Impeccable attention to detail.
  • Desire to work on a growing team and move quickly.
  • A portfolio of content and sample ads

Work Schedule:

This professional role requires availability during standard business hours of Monday through Friday from 8AM to 5PM. At times, the role may have early or late hours to meet business tasks and deadlines for external and internal client needs.

All roles classified as a non-exempt are required to record working time into the timekeeping system daily at the start and end of each workday plus a 30-minute unpaid lunch period.

Working Conditions:

This position may be in a professional office environment or a dedicated home office workspace which is free of interruptions. Whether position is in a dedicated office space or home office workspace, basic technology needs will be provided to satisfy position requirements. Routinely sitting and standing for periods of time. No heavy lifting over 10 lbs.

Benefits:

Mercer Advisors offers a competitive and robust benefit package to our employees. Our benefit programs are focused on meeting all of our employees and their eligible dependents health and welfare needs. We offer the following:

  • Company Paid Basic Life & AD&D Insurance
  • Company Paid Short-Term and Long-Term Disability Insurance
  • Supplemental Life & AD&D; Short-Term Disability; Accident; Critical Illness; and Hospital Indemnity Insurance
  • Three medical plans offerings including two High Deductible Health Plans and a Traditional Co-Pay medical plan.
  • Health Savings Account (HSA) with company contributions on a per pay period basis if enrolled in either HDHP medical plan.
  • Two comprehensive Dental Plans
  • Vision Insurance Plan
  • Dependent Care Savings Account for child and dependent care.
  • 14 Company Paid Holidays with a full week off at Thanksgiving.
  • Generous paid time off program for vacation and sick days
  • Employee Assistance Plan
  • Family Medical Leave
  • Paid Parental Leave (6 weeks)
  • Maternity benefits utilizing company paid STD, any supplemental STD, plus Parental Leave (6 weeks) to provide time for recovery, baby bonding, and enjoying your family time.
  • Adoption Assistance Reimbursement Program
  • Company Paid Concierge Services for you and your loved ones for the spectrum of caring needs for your aging parents, young children, life’s challenges and more.
  • 401(k) Retirement Plan with both Traditional and Roth plans with per pay period match
  • Pet Insurance

We are not accepting unsolicited resumes from agencies and/or search firms for this job posting.

Mercer Advisors provides equal employment opportunity to all applicants and employees without regard to age, color, disability, gender, marital status, national origin, race, religion, sexual orientation, gender identity and expression, physical or mental disability, genetic predisposition or carrier status, or any other characteristic protected by law in accordance with all applicable federal, state, and local laws. Mercer Advisors provides equal employment opportunity in all aspects of employment and employee relations, including recruitment, hiring, training and development, promotion, transfer, demotion, termination, layoff, compensation, benefits, and all other terms, conditions, and privileges of employment in accordance with applicable federal, state, and local laws.

Job Level: Bachelor´s Degree
Date Posted: 11/13/24
Category: Tech Related
Location: US