Mgr, Consumer Product Marketer

About the job

About Greystar

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

Job Description Summary

Greystar Digital Technologies (GDT) is revolutionizing the real estate shopping, leasing and living experience for our residents. We are building a software platform designed to improve our customers’ apartment shopping journey and enabling business intelligence and AI to help us develop personalized experiences for our residents.

We are the largest player in our space, and we are growing. This is an opportunity to be part of a high performing team (with backgrounds at Airbnb, Google, Amazon and Strava!) that is re-inventing the industry.

About the role:

We are building and scaling the largest resident-centric ecosystem of experiences to make finding, renting and living in an apartment a delight. With the largest network of apartments in the world, you’ll have access to the products and experiences that will define this evolution.

We are seeking a motivated Product Marketer to join our team. In this role, you will be responsible for developing and executing marketing campaigns and event-based user journeys that drive adoption, engagement and monetization of our consumer products as well as awareness of and preference for Greystar brand. You will collaborate with cross-functional teams to understand market needs, craft compelling messaging, and execute go-to-market plans that drive outcomes.

Job Description

What You Will Do:

• Market Research: Conduct thorough market analysis to identify customer needs, industry trends, and competitive dynamics.
• Product Positioning: Collaborate with product managers and brand team to develop clear and compelling product positioning and messaging that differentiates our offerings.
• Go-to-Market Execution: Plan and execute product launches and marketing campaigns in coordination with product management, sales, brand, and other stakeholders.
• Content Creation: Partner with the Greystar brand team, copywriters and designers to develop compelling email, SMS, and in-app marketing strategies that support business objectives.
• Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives and campaigns, using data to develop testing strategies for further improvement.
• Customer Insights: Gather and interpret customer feedback to refine marketing approaches and contribute to product development.
• Collaboration: Work closely with cross-functional teams, including product managers, brand managers, designers, and developers, to ensure alignment of marketing efforts with product development.
  

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 2-4 years of experience in product marketing, preferably within the real estate or technology sectors.
• Marketing Skills: Strong understanding of marketing principles and experience with various marketing channels and tools.
• Communication Skills: Excellent written and verbal communication skills with a knack for crafting compelling messages.
• Analytical Abilities: Proficiency in analyzing market trends and campaign performance metrics.
• Project Management: Ability to manage multiple projects simultaneously and meet tight deadlines.
• Tech Savvy: Familiarity with marketing automation platforms, CRM systems, and analytics tools with the ability to implement marketing emails, SMS, and in-app content.
• Team Player: Strong collaboration skills and the ability to work effectively within cross-functional teams.
• Adaptability: Flexible and able to adapt to changing priorities in a fast-paced environment.
  

Overall Qualifications:

• Experience with product marketing strategies, journeys and tools.
• Knowledge of the rental housing market and real estate industry is a plus!
• Proficiency in graphic design tools or content management systems.
• Opinionated, with a passion for product marketing, user engagement, tracking, and an obsession with learning and optimizing.
• Forward thinking, with a passion for technology and a strong desire to stay updated with the latest technology trends and developments, particularly around AI.
• Strong communication and collaboration skills, experience managing expectations and priorities across multiple teams
  

What the Right Candidate will Enjoy!

• 100% Remote flexibility!
• Competitive pay, benefits, and overall compensation packages.
• The chance to be part of a technology team for a thriving organization that prioritizes accountability, respect, and operational excellence!
  

The salary range for this position is $100,000- $125,000.

Additional Compensation:

• Corporate Positions: In addition to the base salary, this role may be eligible to participate in an annual bonus program based on individual and company performance.
• Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.
  

Robust Benefits Offered*:

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 10 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.
• Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.
  

Greystar will consider for employment qualified applicants with arrest and conviction records.

CLOSING DATE

November 16, 2024